Nickelodeon’s Hey Arnold! franchise is one of its most beloved and with the release of Hey Arnold! The Jungle Movie, Nickelodeon wanted to create an authentic fan experience that delivered a meaningful dose of nostalgia while promoting the new story to die-hards at Comic-Con International.

We answered the challenge with a custom truck built out as Helga’s secret basement shrine to Arnold and invited fans inside. They could explore and discover special moments to share on social and view exclusive content from the new movie. We also used the truck as a set to film segments with creator Craig Bartlett, SyFy, and the Nickelodeon team for distribution to media as well as on owned channels leading to the premiere. (6) Teams of costumed Helga’s worked throughout the Gaslamp distributing limited-edition enameled pins and interacting with fans to amplify the experience.

Achieved 10K+ direct engagements, over 200K impressions in-market, and thousands of hashtag posts on Instagram alone.