To celebrate the return of the hit series Brain Games and offer should-be viewers an immersive look at the ‘how behind the wow’ of the show, we created the Brain Games Illusions Gallery Tour. The gallery invited people to step into and become the stars of several optical illusions, creating mind-bending moments to instantly share across social platforms.

We designed the set to include (4) experiential illusions built on an axis to attract attention and provide access points from 360 degrees; Upside Down Room, Tiny Chair, Levitation and Head on a Platter. Each illusion was outfitted with a custom consumer photo-sharing interface that captured perfect images, branded them with Brain Games messaging for instant sharing to their social networks.  Participants also received printed photos and Brain Games puzzle books as a reminder to tune-in. Digital screens, between the gallery rooms, displayed Brain Games content as well as live consumer photos captured in the exhibit. 

The tour generated 3.8+ Million Social Media Impressions and 50+ Million PR Impressions including coverage on The Today Show and Fox 5 News as well as write-ups in the Los Angeles Times, the Daily News, laist, examiner.com, DCmoms, MommyPoppins, Forbes, Event Marketer and more. The concept went to a global scale in markets like Saudi Arabia after its tremendous success here in the states.